The event itself is an opportunity for Allen’s key partners to present their newest products to the group. The format of the event is traditionally a 45 minute product presentation, which gives the bloggers an opportunity to test drive new equipment or learn about new product innovations.At this years event the Laguna team demonstrated how easily a pond could be installed and landscaped.
Not
content with following the traditional presentation format, the Laguna
team’s time with the bloggers was broken down into three separate
presentations over the two days.
Damian Hall
kicked of the presentation by introducing the bloggers to the team and
the Laguna brand. Dan Berg then took over and explained the design and
construction process. The bloggers enthusiastically joined the Laguna
team to finish laying stone around the pond and preparing the edges for
landscaping.
Part two of the presentation was
led by Chris Thier. Chris took the bloggers through the ins and outs of
filtration and led the bloggers through the installation process of our
Max Flo pumps that powered the waterfall stream and the Pressure Flo
filter and Skimmer box.
The third and final
presentation was kicked off by Allen turning on the waterfall! This
event was quickly overshadowed by Mike Zmina’s water gardening and
landscaping presentation where he explained the important role that
water plants play in the ecosystem of ponds. The highlight of his
presentation was when he turned the bloggers loose and coached them
through the process of the planting baskets and floating plant bags that
would be installed in the pond.
This year’s event was a
tremendous success. Before the team even left we began receiving
information requests from bloggers and editors from HGTVGardens and
HomeDepot.com. In the post event survey produced by the PAS group the
Laguna “Pond Building” presentation was voted the best partner
presentation of the event.
